A method for inserting a dynamic content into a web page uses a dynamic
content code embedded in the web page. The dynamic content code is used to
access a program file on a dynamic content host computer that is run to
generate the dynamic content based upon a identification code. The look
and behavior of the dynamic content is defined by a plurality of content
display attributes that can be modified. The dynamic content can be varied
according to a content modification level and can include a run-time
modified content. The dynamic content can occupy a portion of the web
page, or constitute the entire page. Multiple dynamic contents can be
included within a single web page, and one dynamic content code can be
embedded in multiple web pages. The dynamic content code can contain
potential revenue links, and such links can be dynamically updated.
