A program guide system is provided in which local advertisements may be
distributed to interactive television program guides implemented on the
user television equipment associated with a television distribution
facility such as a cable system headend. The local advertisements contain
information that is directed toward the particular users in a local area.
The local advertisements may be displayed when a user selects a related
global advertisement. The local advertisements may also be displayed
automatically by cycling global advertisements and local advertisements.
Advertisements may be blocked based on content or time shifted. Policies
regarding advertisement usage may be enforced.
