New findings such as the highlight theory which determines the impression of a face are utilized for the technology of correcting the photograph of face image and for the makeup technology. The method includes determining a requested face which is requested by the person who wants the photograph to be corrected or wants to be made up, and creating an image of the face corrected or made up by executing image-processings such as contour--combining of the original face image or the face of the person based on the requested face.