In accordance with one embodiment of the present invention a golf club head is provided. The club head includes a heel, toe, front portion with a defined striking face, a back portion, an upper surface and a lower surface. An aperture is defined in the body as extending from the upper surface to the lower surface and extending from the front portion to an inside portion. An insert is further provided and is secured within the aperture. Lastly, an indicia is provided within the insert and is visible through the upper surface and lower surface of the golf club head. Furthermore, the aperture may extend from the striking face such that the insert of mating configuration to the aperture forms at least a portion of the striking face.