Some demonstrative embodiments of the invention include a method, device and/or system of deploying a payload. In some demonstrative embodiments, the system may include an invertible sleeve capable of being expanded in an inside-out manner, wherein first and second surfaces of the sleeve, which face outward and inward, respectively, when the sleeve is at an unexpanded state, face inward and outward, respectively, when the sleeve is at an expanded state; a payload conveyer to convey the payload, wherein the payload conveyer is detachably connectable to a first end of the sleeve; and a pressurizer to expand the sleeve by applying a pressure through a second end of the sleeve. Other embodiments are described and claimed.