A method and apparatus for operating networked gaming devices to display a calendar image within a promotions display on a gaming machine. The method includes configuring a promotion at a configuration workstation coupled over a network to a plurality of gaming devices. Players are permitted to play one of the gaming devices with each of said gaming device having a touch screen display. A calendar graphic is displayed within the touch screen display having of a plurality of day boxes, with the promotion associated with and displayed within one of the day boxes. Information about the promotion is communicated to the player via the touch screen display associated with the gaming device. The method and apparatus accepts a communication from the player via the touch screen display indicative of a player selection of the promotion displayed in one of the day boxes, and implements the promotion responsive to the selection.