A video game apparatus includes a CPU, and the CPU advances a game according to input data transmitted from a plurality of controllers. A plurality of players share each controller to utilize it in turn. Each player selects in advance a character as his or her own avatar. When a certain player's (Designation: Mr. or Ms. kk) turn has come, a voice message for urging the change like the following is output from the speaker of the controller: "Take places with Mr. or Ms. kk!" Similarly, when the next turn is a relevant player, and the player directly before finishes playing, a voice message for urging a preparation like the following is output: "Mr. or Ms. kk, prepare for your turn."