A method for producing a spatially and spectrally selective radiofrequency ("RF") excitation pulse includes establishing a desired spatial RF excitation pattern and establishing a desired spectral RF excitation pattern. The method also includes estimating an RF transmission profile map indicative of the transmission characteristics of an RF coil and determining, from the desired spatial and spectral excitation patterns and the estimated RF transmission profile map, at least one magnetic field gradient waveform indicative of locations in k-space to which RF energy is to be deposited. The method further includes determining, from the established spatial and spectral excitation patterns, the estimated RF transmission profile map, and the determined at least one gradient waveform, at least one RF excitation pulse waveform that will produce the desired spatial and spectral excitation patterns.