Methods and apparatus are disclosed for providing a bonus award to a gaming player for using a player tracking account associated with a gaming establishment. Provision of a bonus award is based on the access to a player tracking account. Specifically, once a gaming system detects that a gaming player has accessed a player tracking account associated with the gaming establishment, the gaming system can determine whether the player accessed the player tracking account in a manner meeting one or more bonus award criteria. For instance, the bonus award criteria can include accessing a player tracking account within a limited period of time allotted for awarding the bonus award, accessing a player tracking account according to a specified sequence with respect to accesses by other gaming players, or some other criterion. If the player accessed the player tracking account in a manner meeting the bonus award criterion or criteria, then a bonus award is provided to the gaming player for using the player tracking account.