According to an embodiment of the invention, a fixing apparatus includes, a first endless body configured to be heated by a heating mechanism and maintain temperature reached by the heating, a second endless body configured to fix a visualizing agent supported by a sheet medium on the sheet medium in cooperation with the first endless body, a heat equalizing member configured to be located in a predetermined position on an inner side of the first endless body and apply, to the first endless body, tension for supplying heat, and a heat accumulating member configured to have a large heat capacity compared with a heat capacity of the heat equalizing member and to be located in a predetermined position on the inner side of the first endless body and apply, to the first endless body, tension for supplying heat.