Disclosed are apparatus and methods for facilitating annotation of media objects by a user. Mechanisms present a user with an easily usable set of annotation suggestions that are most likely to be relevant to the particular user and/or media context. In general, existing annotations are analyzed to determine a set of suggested annotations. Annotation suggestions for a particular user are based on an analysis of the relevance, to the particular user, of existing annotations of one or more media objects so that the most likely relevant annotations are presented as suggested annotations. In particular embodiments, this analysis depends on whether the existing annotations were created and/or selected by the particular user, a member of the particular user's social network, or members of the general public.