A sensor-incorporated wheel support bearing assembly including double rows of rolling elements interposed between respective raceways of outer and inner members opposed to each other, a to-be-detected ring having an eccentric or multangular outer diametric shape provided in the inner member and displacement sensors provided on the outer member confronting the to-be-detected ring. In the bearing assembly, the displacement sensors have facing portion areas, variable and invariable, respectively, arranged with rotation of the to-be-detected ring.