A fish lure break away system, having a lure attachment member, a hook section with at least one elongated shank, an eyelet, an eyelet guide, and a least one curved bend terminating in a tip section. The eyelet defines an eyelet gap having a predetermined width. In one embodiment the lure attachment member has a predetermined breaking strength in combination with a selected thickness and a selected flexibility such that the lure attachment member can be squeezed by a user through the eyelet gap and thereby attached to the eyelet.