A system and method (100) for use by consumers for facilitating the grocery shopping experience for providing food and grocery multimedia content that includes a first computer system (110) for providing an executable software product to a consumer containing program instructions for food recipe selection (203), displaying multimedia advertising content (231), and preparing a shopping list (251). A second computer system (107) uses the executable software product for coordinating selected food recipes (223) with the multimedia content (231) for assisting the consumer in meal preparation.