A method of mounting a squeaker into a hard rubber ball toy. A separate holder or sleeve is provided that retains a squeaker and forms the noise producing element to be inserted into the rubber toy. The sleeve has a recessed area that tightly mates with an opening in the rubber toy and also includes a bonding surface to secure the sleeve to the toy. The sleeve could also be formed with fin members that extend orthogonally from a distal end of the sleeve. The total width of the sleeve and the associated fin members is such that it complies with consumer product safety requirements. An inherent feature of the disclosed structure is that the fin members will cause the noise producing element to be retained within the toy even if the bonding of the sleeve to the opening in the toy happens to fail.