A display device displaying an image by dividing each frame into subframes. A display section has pixels each containing a first subpixel (SP1) and a second subpixel (SP2) which are connected to the same source line (S) and the same gate line (G). A difference is created between the luminance of the first subpixels and the luminance of the second subpixels. Either the first or the second subpixels are driven for black (white) display, and the luminances of the other subpixels is adjusted, to display a low (high) luminance image. Thus, the discrepancy between the display luminance of either the first or the second subpixels and the actual luminance is minimized for improved viewing angle characteristics. The relationship between the levels of the luminances of the first and second subpixels (SP1, SP2) is changed every period. A user is less likely to see a screened pattern of bright dots and dark dots.