Structure and functionality, including web-related (client and/or server side) structure and functionality are provided for use in custom basket design, assembly, evaluation and delivery. Orders from a website, an inbound call center, a sales representative or other source are placed in a non-processed order bin (102). In the case of the website orders, senders are assisted in custom basket assembly and shipping costs are calculated on a basket-specific basis. Specialists at an item pick station (104) select orders from the bin (102) and retrieve items to be assembled into a basket from inventory, as well as the basket vessel itself. The items are then placed into a production queue (106) where they are accessed by specialists at basket build stations (108). The basket is assembled at the basket build station (108), and a digital photograph of the completed basket it taken. The basket then passes to a shrink-wrap station (110) where a custom card may be associated with the basket, and the basket is otherwise prepared for shipping at the ship/store station (112). In this manner, custom baskets can be efficiently assembled and delivered to recipients.