Methods and systems for controlling entertainment systems are described. In accordance with one embodiment, one or more conditional directives are developed and injected from externally of an entertainment system into the system. The conditional directives direct the entertainment system to conditionally perform some action that is directed to enhancing the user's experience. Typically, the conditional directives come from an external third party. A conditional directive comprises one or more conditions and one or more actions. The conditions define conditions that are to be met before an action is performed. The actions define actions that are to be performed in the event that one or more associated conditions are met.