A system and method for booking a performance venue. The system comprises a booking engine enabling communication between at least two of a performer, a consumer, and a venue agent, the at least two of a performer, a consumer, and a venue agent using at least one client station connected to the booking engine over a communications link. The system also comprises a market module associated with the booking engine for selling performer endorsement entities to at least one consumer and for selecting a particular venue from a group of at least one venue.