A safe additive that increases the feeling effects from a hair cosmetic is provided at low costs. The additive that increases the feeling effects has less stickiness, can be easily and uniformly mixed with hair cosmetics, and can provide feelings, effects and advantages that are similar to those of sterol wax and lanolins including lanolin itself, liquid lanolin, and hard lanolin. The additive that increases the feeling effects contains a composition (I) prepared by distillation, fatty acid esterification, decoloring, and deodorization of a by-product obtained when tocopherol is extracted, separated and purified from a vegetable oil deodorized distillate.