A process execution apparatus and method is disclosed by which a process can be executed significantly simply and readily. The process execution apparatus includes a direction recognition section for recognizing a housing member shaking direction in which a housing member is shaken, and a process execution section for executing a process in response to the housing member shaking direction recognized by the direction recognition section. The direction recognition section recognizes the housing member shaking direction with respect to a direction of the gravity detected when the housing member is held by a person.