Enhanced product tracking, in which a data collection interface is established between a first supply management device and a transaction database, the data collection interface providing the transaction database with access to identification data and event data, the identification data uniquely identifying a pharmaceutical, and the event data relating to a supply chain process step for the pharmaceutical. Tracking also includes receiving a tracking request for formatted identification data and/or event data from a second supply management device; and establishing a data conversion interface between the second supply management device and the identification data and/or the event data, the data conversion interface providing the second supply management device with access to the identification data and/or the event data, according to the tracking request.