An interactive media system includes a broadcasting device for broadcasting TV signals, and a receiving device for receiving TV signals. The TV signals, such as a TV commercial, contain screen related action codes that include device type, action type and other information. The receiving device includes storage for storing the reference address for other home electronic devices, and a button on a remote controller for the users to start interactive with the interactive media system. When the user presses the button, the receiving device will send the action codes to the designated other home device or another TV screen channel, to allow users to perform the action on the other home device instead of performing the action on TV. The system also allows users just use number keys/buttons on the remote controller to navigate web on TV.