A fishing lure includes a substantially hollow body with a composite weight pivotally positioned therein for generating a sound to attract fish to the fishing lure when it is retrieved in water. The body includes two side walls having a forward end and a rearward end. The side walls define at least two chambers within the body that are separated by an interior partition. The weight includes a tungsten knocking member cylindrical head member and a foot, with a lead base member substantially surrounding the foot. The weight has at least three sides, with one of the sides providing a base rocking surface that is opposite the tungsten knocking member. The composite weight is pivotally positioned on the base rocking surface in one of the hollow regions, such that when the fishing lure is retrieved in water, the weight will pivot from side to side within the body so that the tungsten knocker member intermittently engages the side walls to generate the desired sound and vibration to attract fish.