A method for dynamically adjusting the frequency of content-transmissions to a communication device is disclosed. The device logs and reports to a network entity, such as a content server, how often content-related user-interaction has occurred on the device, such as simply when the last such interaction occurred. The network entity then determines a frequency at which to transmit content to the device, based on how often the content-related user-interaction has occurred on the device. And the network entity then transmits content to the device at the determined frequency. The invention can be usefully employed to adjust the frequency at which content-channel updates or content-catalog updates are transmitted to communication devices such as cellular wireless devices for instance.