A method, system, and apparatus are provided for converting currency values between types of currency. When a string of text is entered into an application program, the string is analyzed to determine whether the string of text includes a currency value. If the string of text includes a currency value, the value is semantically labeled with schema information that identifies the type of currency associated with the value. When a selection is received of the currency value, a list of actions may be provided identifying conversion options available for the value. One of the conversion options may then be selected resulting in the conversion of the selected currency value to the destination type of currency identified by the selected action. The converted currency value may then be inserted into the string of text to replace the selected currency value along with a currency notation corresponding to the destination currency value.