In accordance with the present invention, when a user makes an information assistance call to an information/call center requesting a listing, the user can make arrangements for various services relating to the requested listing in the same call. These services may be presented to an operator as options, and in turn presented to the user for selection. However, the options undesired by the user, based on personal preferences stored in a personal profile, or unsupported by the telephone service to which the user subscribes are not presented to the operator and thus not made available to the user. If the user is interested in any of the available options, the operator accesses the selected option and makes an appropriate arrangement for the underlying service for the user.