A container for creating a multi-dimensional visual display or illusion. The container includes sidewall and a visual display assembly mounted on an exterior surface of the sidewall. The display assembly may be provided in one or more labels attached to the exterior surface and includes a reflective surface attached to a rear portion of the sidewall. A primary image is positioned between the reflective surface and exterior surface of the sidewall. The sidewall is curved and the reflective surface and primary image are mounted to conform to this curved shape. A framing element is provided on a front portion of the sidewall with background images on an inward facing surface. The framing element includes a view port providing a line of sight through the container onto the primary image and reflective surface, which reflects the background images to the viewer so as to appear behind the primary image.