An example system comprises one or more base stations, each base station associated with a cell, a Channel-to-Subscriber Management Entity operable to register a channel and a plurality of subscribers to that channel, wherein each subscriber is located in at least one of the cells, and a router operable to send media content associated with the channel to the one or more base stations, wherein each base station is operable to transmit the content to the subscribers in its cell at the same time.