A printing method that uses ink jet recording with a water-based ink set to form an image on a non-ink-absorbing or low-ink-absorbing recording medium, the method includes a printing step including recording with a color ink and recording with a resin ink performed after the recording with the color ink; and a drying step performed during the printing step and/or after the printing step. In the printing method, the water-based ink set includes the color ink containing a water-insoluble coloring agent and the resin ink not containing a coloring agent. The color ink contains the water-insoluble coloring agent, a resin component, a water-soluble solvent, and a surfactant. The resin ink contains a water-soluble resin solvent, a wax, and thermoplastic resin particles as a resin component that are insoluble in water but compatible in the water-soluble resin solvent. A content of the thermoplastic resin particles in the resin ink is 4% by mass or more and 12% by mass or less, and a content of the wax in the resin ink is 0.5% by mass or more and 6% by mass or less.