An electronic imaging apparatus having a section for generating imaging data which indicates an imaging condition; an optical finder mechanism for introducing light from a subject to a finder; a data display device for displaying at least one of the subject's image and the imaging condition in the finder; and a switching device for switching between light incident/non-incident states for the optical finder mechanism. When imaging is not performed, the switching device makes the light incident on the optical finder mechanism. When imaging is performed and the image signal is not recorded, the switching device makes the light incident on the optical finder mechanism, and the subject's image and the image formed by the data display device are superimposed and displayed in the finder. When imaging is performed and the image signal is recorded, at least the image formed by the data display device is displayed by the switching device.