The invention relates to a software-type platform which is dedicated to Internet site referencing, i.e., the indexing of sites using Internet search tools that can be accessed by netsurfers, said platform comprising a database. According to the invention, the platform is characterized in that it comprises a client interface enabling the client or the manager of a referenced site to access the database, a consultant interface enabling a consultant responsible for referencing a site to access the database and means which ensures that different data are supplied to the client or consultant user depending on the interface used to access the platform.