A heat shrinkable label comprises (A) a heat shrinkable film comprising at
least one thermoplastic polymer, and (B) a curable adhesive comprising
(1) at least one urethane (meth)acrylate resin having an average of about
1 to about 1.6 (meth)acrylate groups per resin molecule, (2) at least one
tackifier, and (3) at least one photoinitiator, where the film has an
ultimate shrinkage at 135.degree. C. of at least 15%, and the adhesive
has sufficient precure tack, wherein the loop tack of the uncured
adhesive is at least 4.3 g/cm.sup.2. The heat shrinkable label is useful
in high-speed industrial processes such as beverage container labeling.