Objects are identified on the basis of location and one or more characteristics by a user device and a service product. The service product provides a service, with which objects can be identified. The object to be identified is positioned, the user device is connected to the service and the service fetches information on the basis of the position of the object and its characteristic(s) from a database. The fetched information is presented to the user device. The user device presents the characteristic(s) of the object to be identified by sending a picture of the object to be identified to the service product, in which picture the service product reads the characteristics of the object and conducts additional searches in the database based on the characteristics read from the picture.

 
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