Objects are identified on the basis of location and one or more
characteristics by a user device and a service product. The service
product provides a service, with which objects can be identified. The
object to be identified is positioned, the user device is connected to
the service and the service fetches information on the basis of the
position of the object and its characteristic(s) from a database. The
fetched information is presented to the user device. The user device
presents the characteristic(s) of the object to be identified by sending
a picture of the object to be identified to the service product, in which
picture the service product reads the characteristics of the object and
conducts additional searches in the database based on the characteristics
read from the picture.