A system is disclosed for generating a search result list in response to a
search request from a searcher using a computer network. A first database
is maintained that includes a first plurality of search listings. A
second database is maintained that includes documents having general web
content. A search request is received from the searcher. A first set of
search listings is identified from the first database having documents
generating a match with the search request and a second set of search
listings is identified from the second database having documents
generating a match with the search request. A confidence score is
determined for each listing from the first set of search listings wherein
the confidence score is determined in accordance with a relevance of each
listing when compared to the listings of the second set of search
listings. The identified search listings from the first set of search
listing are ordered in accordance, at least in part, with the confidence
score for each search listing.