Techniques for associating geographic-related information with objects are described. In one implementation, a search is conducted on a keyword string of one or more keywords descriptive or otherwise representative of a geographically-relevant object. If a location is identified, geographic-related semantic information of the location is associated with the geographically-relevant object. In some cases, multiple possible locations may be identified as a result of searching the keyword string. If multiple locations are identified, a probable location is determined and then geographic-related semantic information of the probable location is associated with the geographically-relevant object described by the keyword string.