An air freshener device includes a scent material interspersed within a polymer body or a polymer gel, and capable of dispersing out of the polymer gel. The polymer body and a polymer gel can be flexible and compressible, and also resilient and returnable to its original configuration. The air freshener can have at least one vent rod configured to engage an air vent, a head pivotally coupled to the at least one vent rod and a polymer body associated with the head and at least one vent rod and containing scent material. The air freshener also may be combined with a packaging system to present the air freshener for purchase, and have a pivotal head pivoted to display the head in the packaging.