The invention comprises a method and apparatus for providing multimedia content to a calling party device. Specifically, the method comprises receiving a connection establishment request from a calling party device where the connection establishment request is operable for establishing a connection between the calling party device and a called party device in an Internet Protocol (IP) Multimedia Subsystem (IMS) network, obtaining multimedia content information in response to the connection establishment request where the multimedia content information is operable for establishing at least one multimedia session with the calling party device, and transmitting at least a portion of the multimedia content information towards the calling party device contemporaneously with establishment of the connection.