A computer implemented method, apparatus, and computer usable program code for managing a serially presented set of items. The process displays a content for a given item for an amount of time based on user input in response to a user selection of the given item. The process identifies a dwell value for the given item based on a dwell time for the given item and a timing profile. The dwell time is the amount of time the content for the given item is displayed. The process removes the item from a plurality of content items in response to a determination that the dwell value for the item is less than a dwell threshold.