The invention provides a new PAR 38 lamp/reflector unit comprising a halogen lamp of suitable power, i.e. 100 watts/120 volts, coated with infrared film to reflect infrared energy produced by the halogen lamp back to the filament, making it more efficient; that meets and preferably exceeds the minimum EPACT efficacy standards, that exhibits a median life of at least about 3000 hours, while giving light output greater than 90% from the original value at about 1750 hours. Unit comprises a double-ended electric lamp (10) arranged in a reflector body (1) in a manner that first end portion (21) is at least partly situated in the neck-shaped portion (5), cavity (13) is situated within reflecting portion (2), the electric light source (16) is predominantly situated on the optical axis (4), a ceramic insert (42), beneath mounting ring (40) through which the seal of first end portion (21) is passed, is effective to dissipate heat from first end portion (21) during operation of the lamp.