Perception of a personalization item in an instant messaging communications session may be enabled by perceiving an identifier corresponding to an intended instant message recipient designated by an instant message sender system, accessing personalization items corresponding to the perceived identifier, and making perceivable the personalization items corresponding to the received identifier to the instant messaging sender system for rendering in an instant messaging application running on the instant messaging sender system, where the personalization items are made perceivable prior to communication with the intended instant message recipient.