A content request, storage, and configuration system is provided for attendees of live events or performances, which associates pieces of content with one or more keywords, and configures the content for the benefit of a user. Content owners load content into the system or link content elsewhere to the system, and optionally designate a set of actions to be taken. Keywords are assigned to the content and actions by the system based on user input and/or auto-generation by the system. Thus, while attending a live event or performance, any of a variety of methods, including but not limited to Short Message Service (SMS) and instant messaging, are used by a user to communicate these keywords to the system, to indicate user interest in the associated content. Receipt by the system of the keywords from the user triggers the system to retrieve the relevant pieces of content, associate said content with the user making the request, and to take the designated actions if appropriate. In addition, users may designate that the system retrieve the relevant pieces of content and associate said content with other users.