A text editing and reproduction apparatus capable of maintaining the continuity of text data display and performing high-quality content reproduction. An ornament time information addition section adds ornament elapsed time which indicates elapsed time for ornament display of a text sample and which is display start time for a first text sample to the first text sample, and adds ornament elapsed time which indicates elapsed time for ornament display of the text sample and which is display start time for a second text sample to the second text sample. A text data reproduction process section performs a reproduction process while maintaining continuity between the first text sample and the second text sample by reproducing and displaying the first text sample from the ornament elapsed time to time when the text sample is separated and by reproducing and displaying the second text sample from the ornament elapsed time.