Disclosed herein are a mobile contents access, transmission and reception method using a hyperlink message, the method allowing predetermined contents to be displayed or to be activated when a hyperlink of the hyperlink message is selected, the hyperlink message includes hyperlink information designating a connection point at which the contents will be executed on the terminal, and free communication identification information indicating that a communication fee normally charged to the terminal is not charged, the terminal adds an indication of free communication to the hyperlink message and displays them on a display means, the contents are activated in the terminal through the connection between the terminal and the connection point, and when the connection is terminated, the mobile communication provider server calculates the communication fee to be charged for the connection through, and stores it as billing information for the contents provider rather than billing information for the terminal.