Described herein is a collaborative and Web-based whiteboarding tool for creating, collecting, storing, managing and performing searches on graphical customer information and information related thereto. When implementing the present invention, the company retains possession of and control over the sales-related diagrams generated by its sales force. Participants in a collaborative Web session are provided with one or more palettes of diagram primitives, which reduce the whiteboarding (diagram) task to an easily mastered series of object drag-and-drops, line connections, and text blurbs. The diagrams, as well as the diagram primitives (including, for example, icons, diagrams and portions thereof) are stored in a selectably accessible database. In addition, the diagram primitives may have fully searchable information associated therewith, in the form of metadata or tags, for example.