A method of determining traffic information for a mobile vehicle includes receiving a plurality of service requests at a call center from a telematics unit via a wireless connection. The service request includes time, date, and vehicle location data. A database of the received service requests is compiled. A plurality of eligible service requests is determined based on the time and date of the received service requests in the database. A traffic profile is determined based on a comparison of digital map data to vehicle location data of the eligible service requests.