A system of health care service and an associated method of the administration thereof to a plurality of subscribers including a providing entity organizationally structured to implement a health care program which includes categorizing subscribers desirous of health care service, including preventative services, into a plurality of predetermined profiles. The profiles are defined by personal characteristics including age, gender, clinical history, etc. and each profile is associated with a predetermined curative or preventative treatment regimen with which a respective subscriber is expected to comply. An incentive system is implemented to motivate the subscribers into compliance with the assigned treatment regimen and comprises the assignment of credits and penalties based on a degree of compliance with the treatment regimen. Valuable consideration is awarded to the subscriber evidencing a satisfactory degree of compliance.