A magnetic resonance imaging apparatus includes a coil control device that controls a transmission coil and a gradient coil such that (A) a longitudinal magnetization adjustment pulse sequence for setting a longitudinal magnetization component positive in value of a first body fluid smaller than a longitudinal magnetization component positive in value of a second body fluid is executed on the first and second body fluids, (B) a longitudinal magnetization reverse pulse for reversing the longitudinal magnetization components of the first and second body fluids is transmitted, and (C) a data acquisition pulse sequence for acquiring data of the first body fluid when an absolute value of the longitudinal magnetization component of the first body fluid flowing through an imaging area is larger than an absolute value of the longitudinal magnetization component of the second body fluid, is executed.