The invention relates to novel bar compositions comprising complexes formed from interaction of multivalent ions and soap. The insoluble complexes permit greater solid contents which counterintuitively, enhance lather (i.e., even if soluble soap is complexed, it is believed more can be used). Further, the complexes enhance rate of wear, hardness, mildness and deposition. The invention further comprises process for enhancing benefits by adding multivalent ions to soap stock during processing.