A fixing device includes: a magnetic field generating component that generates a magnetic field; a fixing member including a heat generating layer that is electromagnetically induced by the magnetic field to generate heat; a support disposed at an inner side of the fixing member; a pressure rotating body that applies pressure to the fixing member in the direction of the support; and a pair of magnetic circuit forming members that are disposed with the fixing member and the magnetic field generating component being placed therebetween and can be used while having either elastic deformation or plastic deformation applied thereto.